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SportCal / August 19, 2020 / The Professional Squash Association, the organiser of top competitions in the sport, revealed today that a six-figure sum has been paid out to players under an innovative partnership with international technology provider Sports Data Labs that commercialised physiological data for the first time. 

PSA World Tour / August 19, 2020 / Over $100,000 has been paid out to players since the Professional Squash Association (PSA) and global technology provider Sports Data Labs first began commercialising physiological data to increase revenue for PSA’s athletes at the beginning of the 2018-19 PSA World Tour season. 

IEEE Pulse / June 2020 / Biometric Data have the potential to keep athletes safer and healthier, maximize athletic training, augment the fan experience, and provide insights that could win or lose games.

Wall Street Journal / March 10, 2020 / Biometric Data have the potential to keep athletes safer and healthier, maximize athletic training, augment the fan experience, and provide insights that could win or lose games.

SportTechie / January 6, 2020 / The Professional Squash Association has invested in Sports Data Labs. The PSA, which is the world governing body for squash, has partnered with the data collection platform since 2018 to capture athlete performance metrics used for broadcast and training.  

SportBusiness / October 16, 2019 / Senior sports media figure Carlo Pozzali has become an investor in and senior advisor to US-based data and technology company Sports Data Labs.

SportTechie / April 16, 2019 / Aser Group, the parent company of English soccer club Leeds United and sports broadcast company Eleven Sports, has announced a strategic investment in data collection platform Sports Data Labs.

SportsPro / April 16, 2019 /  Andrea Radrizzani’s Aser Group has announced a strategic investment in Sports Data Labs (SDL), a San-Francisco-based startup that provides technology for in-game capture, analysis and distribution of real-time human data.

Sports Business Journal / October 22, 2018 /  Leagues and unions balance players’ interests in push by companies and investors to commercialize information produced by wearable technology. 

Eurosport / August 8, 2018 / The Professional Squash Association (PSA) has today confirmed a groundbreaking partnership with global technology provider Sports Data Labs that will see squash become the first professional sport ever to make in-game physiological data assets available for commercialisation.

Leaders In Sport / July 19, 2018 / Leaders, together with Aspire Academy, have announced the Leaders Under 40 Class of 2018, the global search for individuals who are shaping the future of sport.

Forbes / March 2017 / ATP Media, part of the governing body responsible for a worldwide series of nine Master 1000 tournaments, teamed up with tech firm Sports Data Labs (SDL) to complete a number of trials that use biometric sensors to give audiences ridiculously-detailed insights into player data - all in real-time.