press release
Sports Data Labs, Inc. Launches Human Data Labs Division
Former Cerner Corporation Chief Medical Officer Dr. Giulio Bognolo, M.D. to head up new digital health operation
Detroit, MI / November 18, 2020 / Sports Data Labs, Inc. (SD Labs), a leader in collection, analysis and distribution of real-time human data from on-body sensors and sensing systems in professional sports, has announced today the formation of Human Data Labs, a new digital health division that will expand the use of SD Labs’ proprietary technology solutions to select health & wellness services.
In addition, SD Labs has announced that it has hired Dr. Giulio Bognolo, M.D. as its Chief Medical Officer and Head of Human Data Labs. Dr. Bognolo joins SD Labs from Cerner Corporation, a Fortune 500 Company and leading global supplier of health information and EHR solutions, where he served as Chief Medical Officer, Europe. Dr. Bognolo was also responsible for Global Solution Strategy of i.s.h.med®, one of Cerner’s Electronic Medical Record (EMR) software systems which supported health and care processes in more than 600 hospitals around the globe to improve patient outcomes.
SD Labs provides technology that enables interoperability of sensors and sensing systems, while using artificial intelligence to transform collected data into metrics, insights, and predictions for various real-time and on-demand use cases. In professional sports, SD Labs has been pioneering the commercialization of athlete data through its real-time monitoring platform. The company has previously worked with the PSA World Tour, PGA Tour, ATP Tour, CBS Sports, Fox Sports, DAZN, Eleven Sports, and Eurosport among others. Their partnerships also include Premier League club Leeds United. SD Labs will now apply its technologies in digital health to support opportunities related to remote monitoring, predictive health, and data monetization.
Mark Gorski, Co-Founder and CEO of Sports Data Labs, Inc.: “We are thrilled to have Giulio join the SD Labs team as our Chief Medical Officer and head of our newly-formed Human Data Labs division. The formation of HD Labs represents the continued growth of our company and the significant opportunities we see to expand the use of our proprietary technologies into new verticals. Giulio’s medical background, unique healthcare technology experiences, and vast network creates immediate value for us, and his decision to lead our new digital health initiative from a $22 billion healthcare provider reinforces our company’s longer-term potential in the health & wellness ecosystem.”
As a trained cardiothoracic surgeon, Dr. Bognolo held previous medical roles with the National Health Service (United Kingdom), served as a scientific advisor at the European Medicines Agency, and worked as an associate editor at the British Medical Journal. Based in London, Dr. Bognolo will lead SD Labs’ new digital health initiative.
Dr. Giulio Bognolo, Chief Medical Officer and Head of Human Data Labs: “SD Labs has had tremendous success utilizing medical wearables and other sensing technologies in the very challenging and high-demand environment of professional sports. They have also developed very novel, foundational technology for real-time data collection, transmission, signal processing, and AI-based predictions – coupled with unique business models – that I believe can play a significant role in the digital health ecosystem. Their proven track record, vision, expansive patent portfolio, and team sold me on the potential of the company, and I’m excited to be part of the core team that will take this company to new heights.”
SD Labs technology is supported by double-digit U.S patent filings, which spans across a wide range of novel systems and methods related to synthetic data generation, AI-based prediction models, sensor communication, signal processing techniques, remote communication networks, and sensor data monetization for the sports and digital health ecosystems.
SD Labs is currently backed by leading global sports organizations and notable sports & media figures including Aser Ventures (Leeds United, Eleven Sports Network, Whistle), PSA World Tour, Peter Hutton (Facebook), Carlo Pozzali (sports media entrepreneur), and Chip Kelly (UCLA).
About Sports Data Labs, Inc.
Sports Data Labs, Inc. (SD Labs) is a venture-backed, global leader in collection, analysis and distribution of real-time Human Data from on-body sensors and sensing systems. SD Labs’ agnostic sensor integration platform eliminates the demands and complexities of working with multiple sensor and data types, while using artificial intelligence to transform collected data into metrics, insights and predictions for various real-time and on-demand use cases. To date, SD Labs has provided over 750 hours of real-time, in-game Human Data content distributed to 14 broadcast partners across 150+ countries. For more information, please visit: www.sportsdatalabs.com
About Human Data Labs
Human Data Labs (HD Labs) is a division of Sports Data Labs, Inc. (SD Labs) that provides real-time monitoring solutions for the digital health ecosystem. HD Labs leverages SD Labs’ foundational intellectual property and professional sports-grade technology solutions to deliver real-time, comprehensive monitoring of the human body through sensor-acquired information with clinical-grade precision. HD Labs aims to leverage data insights derived from its artificial intelligence-based tools to deliver precise and timely information on digital biomarkers that will enable optimal management and care of the human body. HD Labs also provides data monetization and acquisition solutions for data owners and organizations interested in acquiring sensor-based data sets. For more information, please visit: www.humandatalabs.com
